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Matthew Horwood | Getty Images News | Getty ImagesThe spirits industry held its market share edge over beer and wine for the second straight year in 2023, even as it showed little growth, according to new data released Wednesday. U.S. spirits revenue grew only a modest 0.2% last year to $37.7 billion, according to the Distilled Spirits Council of the U.S. annual economic report. Although the industry gained little total revenue, it outpaced beer and wine sales by 0.4% and 26.1%, respectively. "The phenomenal sales growth we saw during the pandemic was unprecedented and unpredictable but also unsustainable, and now, the spirits market is recalibrating." Tequila and mezcal, blended whiskey and American whiskey are among the fastest growing spirits categories by revenue.
Persons: Matthew Horwood, Chris Swonger, Swonger Organizations: Getty, U.S, Diageo, LVMH, Constellation Brands Locations: Cardiff, United Kingdom, U.S
Between June 2018 and December 2021 there was a 25% tax imposed on the spirit, which decreased American whiskey exports by 18%. American whiskey exports to the EU jumped 118% in the first half of 2023 when compared to the same period in 2022. They went back and forth until 2021 when the tariffs on American whiskey were suspended and we took a great sigh of relief. The Biden administration’s leadership and efforts on this have enabled the suspension of tariffs on American whiskey and all distilled spirits products, but we are rightly anxious because a 50% tariff on American whiskey would be beyond devastating to exports. Since those tariffs have been suspended, we’ve seen American whiskey exports rebound to beyond pre-pandemic levels.
Persons: Bell, Chris Swonger, Donald Trump, Joe Biden, Ursula von der Leyen, we’re, Biden, We’ve, we’ve, It’s, Gina Raimondo, ” Raimondo, CNN’s Christiane Amanpour, Raimondo, , Read, Bill Ackman, Leslie Wexner, , , Claudine Gay, Dean, Harvard College Rakesh Khurana, Gay Organizations: CNN Business, Bell, New York CNN, EU, European Commission, European Union, Biden administration’s, US, China, Commerce Department, Harvard, Harvard University, Pershing, Harvard College, Harvard College Jewish Alumni Association, ” Harvard, “ Harvard, Council, Advancement Locations: New York, United States, EU, China, Taiwan, Israel
As more drinkers seek out luxury spirits, a growing number of celebrities are using their star power, and cash, to elevate premium liquor brands. Volume sales of spirits brands at the top end of the distilled spirits market increased 4% last year from the year before, according to the Distilled Spirits Council of the United States. "But certainly, the increased consumer interest in great distilled spirits has excitedly generated a lot of celebrity engagement and enthusiasm in recent years." DISCUS tracks celebrity-affiliated brands and said it has counted several dozen on market. Wahlberg joined the team last year with an ownership stake, and since then, "sales have gone up exponentially," Marquez said.
Persons: Chris Swonger, Swonger, Mark Wahlberg, Aron Marquez, wouldn't, Mark, Marquez, Abraham Ancer, Wahlberg, He's Organizations: Consumers, CNBC Locations: United States, American, Canada
Jason Koerner | Getty ImagesCHICAGO — The spirits industry is overcoming economic headwinds to meet changing consumer preferences as it chips away at the dominance of beer. Despite supply chain issues and high inflation, the beverage alcohol industry has a lot to toast to these days, said Chris Swonger, president and CEO of DISCUS. "This is a great American success story," Swonger said of the industry's market share supremacy. As the spirits industry works to maintain its top spot this year amid fears of a recession, here are some key trends industry leaders who spoke to CNBC see shaping the business today. The company runs incubator and accelerator programs to develop Black talent within the spirits industry.
Persons: Casamigos, Alo, Jason Koerner, Beer, Chris Swonger, Swonger, We're, George Clooney, Mark Wahlberg, Wahlberg, Aron Marquez, Ryan Reynolds, Sean, Diddy, Combs, Kendall Jenner, Dwayne Johnson, Michael Jordan, David Beckham, it's, Patrick Shorb, Molson Coors, Tobin Ludwig, Pinkard Organizations: Alo Miami, Getty, CHICAGO, CNBC, Diageo, Chicago, Brands, Heineken, Anheuser, Busch InBev, Molson, Hella, Black Locations: Miami, United States, Chicago, Pennsylvania
"Sticker shock" has taken a toll, the report found, with consumers more likely to walk away from a purchase because the price is too high. Further, when it comes to discretionary spending, adults are more likely to treat themselves to dinner out or premium spirits rather than cosmetics. Consumers in the U.S. are four times more likely to have said their latest splurge purchase was food and beverages over personal care, Deloitte found. "Despite the tough economy, consumers continued to enjoy premium spirits and fine cocktails," Chris Swonger, president and CEO of the Distilled Spirits Council of the United States, said in a statement. "Cocktail culture continues to thrive in the United States," Swonger said.
Spirits like whiskey, cognac and tequila, a celebrity favorite, have surpassed beer's U.S. market share for the first time due to price hikes and high-end cocktail trends, according to the Distilled Spirits Council of the United States. U.S. sales for spirits totaled $37.58 billion last year, while beers like Anheuser-Busch inbev SA's (ABI.BR) Bud Lite tallied $37.46 billion, according to data compiled by the Distilled Spirits Council. Spirits' market share was 42.1%, while beer's was 41.9%, according to the data. Tequila and ready-to-drink canned cocktails including Constellation Brands Inc's (STZ.N) Fresca vodka spritz were among the fastest-growing types of spirits, the Distilled Spirits Council said. "The 'premiumization' trend, where people look at distilled spirits as an affordable luxury, is affirmed by these numbers," said Chris Swonger, CEO of the Distilled Spirits Council.
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